Škoda Auto on Mars
We invite you to step onto the stage. As leaders shaping the ultimate future of Škoda Auto, you are invited to break free from roles, titles, and ready-made answers. Welcome to a space where we unite to ignite a single, game-changing theme: “AI at Škoda Auto” – and to unleash every compelling question that comes with it. Am I truly leading by example in embracing AI, and do I empower my team to do the same? Do we possess the raw courage to experiment and push boundaries? What would Škoda Auto look like if artificial intelligence took the wheel?
By stepping into bold new perspectives, we will uncover hidden patterns, shatter old assumptions, and unlock extraordinary possibilities that are simply invisible from the inside.
To take part, please register and send us one question. Your question becomes part of the play.
27. 11. 2026
Time: 9:30 - 12:00
Location: Chata Světlanka, Jizerské Hory
Captain: TBD
Playmaker: Milan Šemelák
Dresscode: Dress to Play
Registration
Who is flying to Mars?
Your Questions
Process
SEND YOUR QUESTION
We don’t fly without a question. Every expedition participant must submit their question. The question can be deeply personal or seemingly nonsensical. The rule is simple: Better question = better game = better perspective.
WE TURN QUESTIONS INTO A GAME
Together, we turn selected questions into a game. Why? So we don’t just talk and keep repeating the same worn-out truths. The safe chaos of collective play opens access to perspectives and ideas you won’t find on conference slides.
EXCHANGE OF PERSPECTIVES
After each game, we discuss and share what we actually saw. On the stage. This is where individual perspectives expand collectively. This is where you decide what you’ll take back to Earth and apply in your life or business.
Rules of Mars
FREEDOM
This experience gives you absolute freedom of expression. It is essentially a hole in reality. You can ask anything, create anything, share and express yourself exactly as you feel. No one will judge you here. Enjoy it fully.
Freedom and responsibility go hand in hand. At Stage on Mars you have space to express yourself, to be seen, to create. At the same time, your boundaries are yours alone and they matter. You do not have to accept any idea, role, or direction that does not resonate with you. You can say no. You can step back. You can change your mind at any time. We are in this together.
RESPONSIBILITY
During the experience, alcohol and other psychoactive substances are not permitted. If you want to be high, immersion in the game will be more than enough.
ALCOHOL
DRESS CODE
Dress comfortably. Wear whatever you feel good playing in. If you arrive in a pink dinosaur costume yes it has happened we will be delighted.
PLAY TO PLAY
This is not a performance. There is no audience. You are doing this only for yourself. How you choose to express yourself is entirely up to you. You can stay silent. You can sing opera, dance, recite, mumble, or simply speak like a human being. Play for the sake of the game itself.
OWN TRUTH
A lot happens on Mars. Emotions. Thoughts. Observations. New angles of view. What does not happen on Mars is universal truth. We do not come here to agree. We come here to expand our horizons. And when we leave, each of us takes away something different. Our own truth.
CONFIDENTIALITY
What happens on Mars stays on Mars. We are here to play, explore, and push boundaries together. And that means trust is essential. Everything we create, share, and experience here stays within this space. If there is anything you are unsure about or want to keep private, let us know. This is a space of respect, safety, and openness.
QUESTIONS
Not every question will turn into a game. There will not be time for all of them. But everyone will have the opportunity to share their question and invite others to step into it.
PUNCTUALITY
It is important to arrive on time. The introduction and the pre-flight briefing are an essential part of the entire experience.