What should your brand be built on?
Brand. Brand equity. Love brand? WTF? Everyone talks about it. Few people actually know what it is. Bring your brand to Mars and we’ll play it out together. What is its true value? How does it connect to who you are? Can it actually earn attention? We won’t be discussing slides, archetypes, or the wet dreams of brilliant strategists. We’ll explore, create and experiment.
If your brand could bet everything on one thing, what would it be?
Who leads the mission?
Milan Šemelák
Founder of Stage on Mars and creator of the Systemic Play and CreateValue methods. Throughout his career, he has worked with hundreds of brands around the world, including Starbucks, O2, Tinder and Google.
For the past 20 years, he has been exploring one question:
What value are people really buying?
Book Your Spot
11,000 Czech korunas- 11,000 Czech korunas
Program
Intro
9:30 - 10:10
Brand System
10:10 - 12:00
Lunch
12:00 - 12:30
Brand System
12:30 - 14:00
Brand Play
14:00 - 14:30
Outro
14:30