Two worlds, one strategy
EARTH

Where the strategy is built.
Strategic ambition. The direction to achieve it. Key choices on where and how to win. And how to bring it to life. Delivered by Aligned.
MARS
Where the strategy comes to life.
Seeing the system, simulating decisions and activating ownership. The living test, by Stage on Mars.
The Program
BranEach Earth module sets the strategy, each Mars module brings it to life. Every module builds on the one before, moving between Earth and Mars until the strategy is owned and ready to execute.
One connected journey. Six modules.
01
EARTH · AMBITION

Where do we want to take the company?
We define the ambition that guides every decision, and the questions the strategy must answer.
OUTPUT
A strategic brief
03
EARTH · CROSSROADS

Which choices will shape the future?
Building on the system view, leadership names the decisions that matter most and makes the trade-offs visible.
OUTPUT
The strategic decisions
05
EARTH · CAPABILITY

How do we keep strategy alive?
We cascade the strategy from the top level down through the organization using effective communication and disciplined execution. Who owns the strategy? All leaders - not just the CEO.
OUTPUT
System of cascaded Strategy One-Pagers
02
MARS · SYSTEM
How does the system really work?
Through Systemic Play the company becomes a living system, and leadership sees what drives growth and what limits it.
OUTPUT
A shared system view
04
MARS · SIMULATION
What will our decisions create?
The decisions are played out in the real system before you commit, so risks surface while they are still cheap to change.
OUTPUT
Validated, de-risked decisions
06
MARS · OWNERSHIP
How do we turn strategy into movement?
The people who will execute step into the strategy and take ownership, so it moves the company instead of sitting in a deck.
OUTPUT
An organisation that owns it

What company gains
01
Clear strategic direction
02
Focused decisions and priorities
03
Strategic choices on where to play
04
Leadership aligned around the future
05
Strategy definition & cascade
06
And organisation that owns and executes
Who leads the mission?

EARTH
Petr Havlíček
Co-Founder at Alaigned

MARS
Milan Šemelák
Playmaker Stage on Mars



